Offering in Boston, MA : Director of Web Strategy and Marketing Analysis. Public Relations

Advertising, Marketing & Public Relations Jobs in boston

The Director will oversee the information and systems architectures, technical infrastructure, and
web maintenance infrastructure for Lesley University's 5,000-page external online marketing
portfolio and internal administrative web portfolio; helps direct marketing and operational aspects
of the institution's websites, CRM system, e-recruitment efforts, and marketing analytics systems;
as well as ancillary online assets including databases, rich media, and vendor-outsourced systems.
S/he directs, establishes, maintains, and plans policies and procedures for all online marketing
channels. S/he helps define marketing requirements for the University's websites and manages the
site development process by translating user testing and customer support feedback into
feature/function requirements. The incumbent establishes, plans, directs and implements the user
interface design. S/he ensures user experience is formulated to achieve desired goals and supports

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