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Posted on: 23-May-2011 14:39 Views: 65 Report this Ad

Offering in Boston, MA : Advertising / Marketing / PR: Manager, Digital Marketing & Analytics -

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Advertising, Marketing & Public Relations Jobs in boston


Manager, Digital Marketing & Analytics Job ID: 1-6077 Location: US-MA-Burlington Category: Marketing - Product Marketing Pos. Type: Full Time More information about this job: Responsibilities: Nuance is seeking a consumer marketing professional to develop, lead and oversee the execution of all online marketing strategies and programs for the Dragon consumer product line. In collaboration with marketing leadership and sales, coordinate online marketing activities optimized to nurture web visitors and drive sales conversions. The successful candidate will develop strategic online marketing campaigns to drive customer acquisition and retention, encompassing OLA, SEM, SEO, social media, email marketing and more. Responsibilities: 1. Develop and implement consumer acquisition plans across all digital channels a. Recruit, cultivate and communicate with consumers online b. Develop lead generation and nurturing programs that feed the consumer funnel using marketing automation tool (Eloqua) c.

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